I make no apology for the fact this post contains complaints. So… off we go…

As anyone who keeps an eye on the amount of WoW subscriptions will have seen, subs have dropped by 3 million this quarter. That’s with the new xpac only 6 months old or so. We often see doomsayers claiming that this or that game will be the WoW killer, but really, as other more sensible people have stated, WoW itself is the only thing that will kill it.

There was some mystery concerning the release of WoD, which was so much later than we’d been given to expect. Internal problems? Most likely. We’ll never know. But my personal feeling is that WoD was in a way written off from the start; it wasn’t what it was initially supposed to be. Some inner fraughtness within Blizzard affected its development and release – not least that the zone Fahralon (Netherstorm in Outland), is no longer a part of the xpac, which originally it was mentioned as being. There are rumours the next xpac might be as close as an Xmas release. Let’s brush the whole thing under the carpet… perhaps?

I have my own thoughts about the dip in subs so early in an expansion. First of all, (the anti-flying people will rise up and rant at this), the continued no flying is a big annoyance for a large percentage of players. Yes, we *got* the whole ‘experiencing the new world from a worm’s eye view’, and yes, most of us agreed with that, and saw the point of it – for our mains. But I’ve levelled 15 characters to 100. I have two accounts – full of Alliance and Horde on one realm – and by now, dear god, I’m sick of fighting every boring mob from point A to point B. Are hard to get to treasures even important any more? Sheesh. That is surely the only reason not to have flying. I was never a massive fan of Archaeology, as I found it fiddly and frustrating, but now… forget it. Without flying, having to ride round cliffs, and other insurmountable surfaces, while fighting off mobs who are low level and pointless, made any desire to level Archaeology fade to nil.

Also, I bought store mounts and ground (grinded?) for years for mounts in game – that fly. Most look ridiculous and too huge lumbering about on the floor. Plus, one of the most prestigious mounts in WoD is the one that drops from the world boss Rukhmar, which is a flying mount… er, for what point? The new ground mounts we’ve been given are for the most part dull, and all the variations of them are simply recolours. But Blizzard are stubborn. They won’t give in over flying. So the money we might have spent, and the long hours of grinding we might have put in, are worthless – except for any alts we might still be levelling through previous expansions. Not good enough.

I think I speak for many to say that yes – with a new expansion make it non-flying for our first time through the content, but after that – we’ve seen it, done it, let us fly again.

Flying aside, the lack of engaging content at top level was misjudged. I love my garrisons, on every alt, but I can simply log on of an evening and spend nearly all my playing time in the garrisons attending to maintenance. That’s ok, but… We were told that Blizzard wanted more people out in the world. This hasn’t happened. They could have done more with each of the garrison outposts in the various zones. After getting them, they have no point. They could have though, couldn’t they? At the very least, we could have got faction rep from dailies there…. something. We have NO faction dailies now. How many people have even bothered to level the faction reps to exalted apart from the Arrokoa, who we get some follower missions for? I’m guessing… few. The ones we can advance via the Trading Post, for Alliance and Horde, are more of a numbing grind than any before. I just can’t be bothered with each kill in Shattrath or Everbloom granting only 5 rep. Really? Even the Emperor rep in MoP, which was acknowledged as dreadful, wasn’t as bad.

Another thing is what’s happening with guilds and raiding. At the end of MoP, Blizzard introduced flex raiding, which was great for guilds like ours – mainly family and friends – who are of varying skill and experience. SoO was great for us, and we looked forward to the same in WoD. Those of us with a bit more skill could still have fun, but without the crushing experience of endless wipes. Highmaul delivered on this, but then the difficulty curve with BRF caused many guilds of our type to falter. Normal BRF is not flex as we were introduced to it in MoP, which we were told WoD Normal raiding would be. Because we have a limited amount of players, this affects us greatly. We’ve now got the situation where our more competent players are fed up and hiving off – not from our guild, (as we are still a group of good friends), but into the premade group finder, in order to progress in Normal BRF, or Heroic, as is their level. This obviously affects our usual team detrimentally. Others have simply stopped raiding altogether because of frustration. Flex was introduced for guilds like ours, but BRF is too punishing for many. So what happened to that gradated raid difficulty level? I’ve said it before – numerous times – but will say it again. Most raid teams of the ordinary calibre of guild are of varying skill level. We can’t field a constant team of cutting edge experts. Who does Blizzard get to test the raids on the Alphas and Betas of xpacs? Hardcore raiders? It seems that way. Heroic and Mythic are for the younger players who have lots of time they can devote to raiding, and that’s fine. WoW is supposed to be a game for all, the biggest and most successful of MMOs, so what happened to their accommodation for the more mature players? After 10 years, surely, a lot of players are what can be termed mature, with responsibilities and commitments outside the game that prevent rabid raiding at top level of skill. Normal raiding should be a step up from LFR in that tactics and knowledge/experience are vital, but not a guild killer. It should be tuned that the occasional brace of numpties will not mean failure for weeks.

It seems to me that Blizzard’s agenda is to try and herd all players into LFR except the elite minority, who can finish Heroic and Mythic levels of raiding. The way things are going with our guild – but for a very new, potential alliance with another guild on a different server – we’ll have to take our members into LFR if we want to raid. That’s not good. Don’t get me wrong. I love LFR for my alts, but for my mains, two of them, (healer and dps), I want proper raiding. Our guild has existed since Classic WoW. We started raiding in TBC and have kept going since then, with dips and highs, as any guild of our type experiences, but we’ve never had to abandon Normal standard raiding before. I do acknowledge that when players go into LFR, they are then less patient with ‘proper’ raiding, which requires learning, strategy and skill. LFR is a boon, but also a curse. At the very least, it breeds impatience in players, who are no longer willing to spend weeks working on a particular boss.

Another setback I’ve noticed with my army of alts is heroic dungeons. OK, everyone in my guild, (and its sister Horde guild), has got their mains, and often their second main character, through the beginning of the legendary ring quests. Now, if I want success, I have to PUG to move onwards. Dungeons that are risibly easy in PUGs are not so with guild groups, because PUGs get an advantage with the built in buff. Consequently, most guildies now elect to PUG with alts rather than do the dungeons with friends. And that’s good, how? Why should guild groups be penalised by a higher difficulty level? It seems Blizzard discourages guild mates to play together.

I’m not saying Heroic dungeons should be made easier, but when players are faced with the option of an easy run with a PUG or a potential 2 hour stint with a guild group, (happened to me several times), what are they going to opt for? Most of our players are mature people with limited time to play. It’s a no brainer for them to opt for the PUG.

All of these things are bad for guilds that might be termed casual, but which are in fact the majority. And because they’re the majority, when their members get frustrated and bored, off they go. Hence the sub dip. Blizzard has a reputation for its massive pendulum swings within the game. They always go for extremes, rather than look for what succeeds and what needs tweaking in a small way – such as dailies.

I keep an eye on the forums and have seen a lot of extremely good ideas that players have suggested in order to make end game more interesting, long-lasting and engaging, but I also know Blizzard – if they even see these posts – will take no notice. These ideas aren’t radical, or even seem expensive to implement, just ways to extend longevity within the game. It amazes me that some guild mates and I can have a chat about the state of the game and come up with tons of ideas for tweakings, yet the developers don’t even see at the start how their ideas don’t actually work too well. It’s like they don’t think things through, or maybe don’t have the time to.

I guess, ultimately, we’d all like the perfect game, and that will be different for everyone, but there are certain things that are desirable by the majority of players. These things can’t be that hard for Blizzard to accomplish.

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