As a businesswoman supplying a product, how would I feel if a small percentage of my customers came to me saying, ‘Due to changes you’ve made, your product is now appealing to more people than before and that’s not right. You’re just not listening to me! This is not what I want! You have to change your product back to what *I* want, or else I won’t buy it. I’ve stuck with your product for years. I invested more time in it. Why should others who haven’t invested that time be able to enjoy it as much as I do? They shouldn’t have that, and also I should have privileges. Give them to me now.’

The obvious answer to this of course, (accompanied by an appropriate flippant hand gesture), is ‘off you fuck, dear’, perhaps followed, (if they don’t go away), by a more measured response, ‘I’m running a business, I’m aiming to be successful. You don’t like my product? Too bad. Lots of others do. And no, you won’t be getting privileges. If anyone does, it’ll be the silent majority who simply buy and enjoy what I produce. Bye.’

I wouldn’t tolerate that kind of treatment from a small percentage of customers, and thank the gods (touch wood) I’ve never had to, but this is the situation I’m seeing when, on my Internet ‘car crash spectator’ journeys, I stumble across Blizzard community managers attempting on official forums to deal with the entitled swarm of mannerless nincompoops who are invading these forums to complain about the current and forthcoming changes to WoW. You know, those changes that make more people get to enjoy more of the game? Really bad thing, obviously. It’s best to make people pay a monthly sub to look through a window at a wonderland they’ll never visit. That’s a popular leisure activity, I understand.

What amazes me, and in fact produces awe, is that the community managers don’t turn round and tell these idiots where to go. They are polite and measured. They ‘listen’ and respond with far more respect than is deserved. If it was my business, knowing these complainers are only a minority of my customer base, I probably wouldn’t respond at all, or if I did it would be with the sharp edge of my tongue. Perhaps Blizzard community managers are all on calming medication, or have undertaken rigorous personality tests before they’re let loose in the job. I just couldn’t be that polite to such … well words fail me, or rather civil ones do.

I was told a lovely fact by a guildie tonight. It involved the whole casual vs hardcore conflict, which centres around such sublime assertions that Naxxramas 40 was a great idea; you know, that old raid only 1% of players got to see? 1% of players back when Naxx original was current was around 30,000 – 40,000 people. It’s amazing that the current 1%, i.e. around 90,000 players, laments the loss of this raid they so enjoyed. Hmmm. I’m no mathematician but… The fact is, the figures are bogus anyway. Of that 1% playing in Vanilla WoW, and who raided, how many of those are still raiding now? We can only assume that at least some of them have left the game.

I can only come to the conclusion that a lot of these people sounding off on forums, about WoW dumbing down/becoming too easy/selling out, and being rude and disrespectful to the patient Blizzard community managers, don’t actually attempt (nor ever did attempt) the hardest content themselves. They just like the idea of doing so, spouting off about it makes them look cool, or so they believe, and let’s face it, on a forum no one can tell what you might or might not have achieved within the game.

There are some things that Blizzard does to WoW that I don’t like, and there are other things that I really do like. But at the end of the day, it’s their product, and they are free to do with it what they will. As long as I’m getting pleasure from it, Blizzard will continue to get my subs. If a day should come when that changes, I’ll take my money somewhere else, but I certainly won’t be bleating on a forum, or making videos to display on You Tube, demanding that a successful company should change their product to suit me. I just can’t dispel the nagging suspicion that the majority of people who genuinely go off WoW, or become disappointed with its direction, simply leave the game quietly and do something else that pleases them more. What we are seeing in this tiresomely raw red maw of complaints at the moment isn’t that at all. Is it.

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